In this essay, appearing in Transpositions, I explore the profound influence of aesthetics and social media in the commercialization of spirituality. Through the Insight Timer app, I uncover a vast spiritual marketplace, enticing individuals with visually captivating self-help programs and promises of self-realization. I draw parallels between the aesthetics of this marketplace and social media, where self-branding and image-driven communication are prevalent. The allure of creating an appealing spiritual identity for public consumption raises questions about genuine spiritual growth versus superficial appearances. My essay emphasizes the need for discernment and caution in seeking authentic spiritual transformation beyond the trappings of consumerism.
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